![]() However, traditional tailoring is not always ideal for more design-conscious people, according to Harvey-Kelly. You don’t actually have to spend that much on clothes, you have to look after clothes and you have to buy well originally”. Just as good today as it was 10 years ago. Before sitting down to a cup of tea with Rowland, he explained why he has been coming back for 55 years. One long-term customer is British actor Edward Fox, who played the title role in “Day of the Jackal”. Lewin and Hawes & Curtis expanded into mass sales, pushing down the price by producing shirts in Vietnam and Turkey. Jermyn Street used to be the home of London’s bespoke shirt-making industry, but many of the old stores such as T.M. While big fashion brands such as Tom Ford, Dior, and Paul Smith, invest heavily in marketing, distribution and staff, Savile Row tailors remain a cottage industry employing only a few dozen people who produce suits on site. We invented the suit and Savile Row is the most important men’s shopping street in the world which offers a quality and aspect of heritage that you simply can’t get anywhere else,” Jones said. Within this overall growth market where men are spending more on clothes and demanding higher quality, Savile Row remains uniquely placed in a global industry which luxury consultants Bain & Company estimated was worth more than $34 billion in an October 2012 note. ![]() “One thing that plays fantastically well with foreign press and buyers is the heritage aspect of what we do and there is so much interest in Savile Row,” Jones said, referring to the events he runs as chair of the menswear committee for the British Fashion Council. One customer, 38-year-old James Massey who runs a public relations firm, said a bespoke suit was impossible to match. “People find it a lot more accessible and I think it takes away that fear element of people coming in for the first time,” Heywood said. The celebration of Savile Row’s handcrafted suits in online forums, top men’s magazines and promoted by its own association on the Savile Row Bespoke website (has allowed tailors on the Row to make a centuries-old tradition irresistible to well-off modern men seeking top quality. There’s so much more written about bespoke tailoring now in books, magazines and online,” Heywood said. I think that’s particularly the result of the internet. “We’ve noticed that we get a lot more younger customers coming in. This Savile Row tailor, where first names are banned and customers are always “sir”, may feel like a museum to Britain’s faded imperial glory but the bespoke menswear business on “the Row” is enjoying a remarkable resurgence.Īnderson & Sheppard is just one of the names on London’s most renowned street for high-end tailors.Īlongside Gieves & Hawkes, Dege & Skinner, Henry Poole & Co and others, tailors on “the Row” have been dressing royalty, aristocrats, statesmen, great warriors and the wealthy since British dandy Beau Brummel first introduced trousers to fashionable London society at the start of the 19th century.īehind the fusty facade “the Row” is attracting a new generation of less exclusive young clientele despite suit prices starting at 3,800 pounds with a combination of client discretion, a subtle online presence and absolute attention to detail and quality.Ĭlothes that were then dismissed as old fashioned, over-priced and going the way of bowler hats, are now the subject of renewed interest reflected in sartorial blogs and forums from India to the United States. One can almost imagine past customers like Charlie Chaplin, Pablo Picasso or some faded Victorian gentleman turning up at any moment. At the back of the shop a number of impeccably dressed tailors cut cloth on wooden work benches much like they have been doing for the last 100 years.
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